Personalised video message, created in minutes

A personalised video message is a short video tailored to a single viewer, using their name, company, or occasion. You write a script, choose a presenter, and the platform generates a separate version for each person based on your data.

Start with text to video: type your script, choose an avatar, and generate a finished message with lip-synced delivery. No camera, lighting, or retakes. Creating personalised videos this way takes just a few minutes, and you can edit the script and regenerate in seconds.

Connect a spreadsheet or CRM, map columns like name and company to variables in your script, and render every version in one batch. This level of personalisation scales to thousands of videos, ready to send through email or your outreach tool.

Yes, especially when the details are specific. A personalised greeting with the viewer’s name, a mention of their company, and a realistic-looking presenter help build a genuine, one-to-one connection. The current avatar model has a lifelike face and voice, so the message feels as if it was recorded specifically for that person.

HeyGen is not a celebrity marketplace, so you cannot request personalised videos from your favourite star here the way platforms like Cameo work, the service that made celebrity video messages a mainstream trend. Instead, you create your own video message with a chosen presenter or your digital twin, which is faster and works well for any business or personal use.

Almost any moment that feels special. People use them to celebrate a birthday, send a holiday message from Santa for the children, cheer on a teammate with a pep talk, or share important news with friends and family. The real joy comes from hearing a real voice say your name.

They can raise it significantly. The agency Videoimagem created more than 50,000 personalised videos for AB InBev and reported up to a 3x increase in engagement, which shows the potential of personalised video for brand loyalty, retention, and conversion. See the Videoimagem customer story for the detailed numbers.

Yes, and it is one of the most powerful use cases for a nonprofit. When it is built into a donor strategy, a nonprofit can thank each donor by name, report the impact of a gift, and keep supporters closely engaged throughout the year. That personalised touch turns a routine update into an interaction that supporters remember and can improve donor loyalty and retention.

Yes. HeyGen can integrate with tools like Google Sheets, Zapier, and HubSpot, so a new row or contact can trigger a video automatically. That automation removes tedious exports, keeps your communication flowing smoothly, and turns CRM insight into a finished video without extra steps. This integration opens up the possibility of efficient one-to-one outreach at scale.

Record yourself once to create a digital twin, then let it deliver all your future messages from text. If you would prefer not to appear at all, simply choose a stock avatar and keep your face out of it completely.

Most tools make you record every base video yourself. HeyGen creates a single digital twin from a 15-second clip, then generates unlimited personalised messages in 175+ languages with your cloned voice, so scaling up never means re-filming.

Yes. HeyGen is SOC 2 Type II certified, encrypts data in transit and at rest, and does not use your content to train AI models. Your contact lists and customer details remain private to your account.

For most situations, keep it between 30 and 60 seconds, and under two minutes if you are telling a more detailed story. Short video formats are usually watched till the end, so start with their name and highlight the one point that matters most to them.

Yes. Update the script in the AI video editor, swap a name or offer, and regenerate in seconds. Because the video is created from text, an outdated detail becomes a quick edit rather than needing a full reshoot.

HeyGen has a free plan, so you can create a free account and make your first messages on any budget. Paid plans start at $24 a month for more videos, languages, and export options, and high-volume, API-based sending is available for business teams on customised enterprise plans.