URL to Video: Convert Any Link into a Polished Video

Transform any URL into a polished, on-brand video in minutes with the URL to video AI from HeyGen. Simply add a product link, blog post, or web page, and create a ready-to-use, professional video for social media, ads, email, and the web.

Man using a laptop, with an overlay displaying "www.heygen.com" and a pink cursor.
14,95,32,161Videos generated
12,47,49,958Avatars generated
2,07,30,840Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key Features

Key features

Paste a link, generate a storyboard

Drop any URL and HeyGen's AI analyses your product details to extract the body, headlines, and key selling points. The AI then generates scripts and visuals scene by scene with no editing required. The ai video generator takes care of the structure for you.

A mobile screen shows a hiking boot product page with an embedded video of a man holding the boot.

Edit the AI-generated script

The AI creates the script in a clean editor before rendering. Tweak hooks, rewrite CTAs, or trim scenes without dealing with a timeline. For projects that start from a brief, text to video follows the same flow based on your uploaded text.

Smiling man with overlaid text announcing a new addition to an employee wellness program.

Built-in voice-overs, subtitles, and music

Every video comes with high-quality narration synced to the script, AI-generated subtitles, and music for better video quality. No separate recording, no subtitle software needed. Refine captions with the AI subtitle generator.

Smiling woman with overlay text "We delivered strong results with revenue growth outpacing expectations".

One render, 175+ languages

Translate the same render into 175+ languages with natural voice cloning and accurate lip sync. One source becomes a localised library for every market and mobile device. The AI video translator handles voice matching and subtitles end to end.

Smiling person with glasses next to multiple language options with flags, including English, German, and Spanish.

On-brand AI avatar for each scene

Choose a realistic AI presenter to deliver the page on screen, the kind of presenter a viewer would expect in a polished ad. The brand kit pulls in your logo, fonts, and colours so the Avatar V AI avatar appears on-brand across every video.

A smiling man in a library is surrounded by floating UI elements displaying course materials and progress tracking.
Green gift box icon.Use cases

Use cases for the link-to-video generator

A woman's face is partly covered by a white text box titled "What's new at HeyGen" describing product updates.

Repurpose blog posts for social media

A blog post stops working the moment readers close the tab. From the link, generate a video for Reels, Instagram, LinkedIn feed, and Shorts. The article-to-video feature easily handles longer articles.

Smiling man in a suit holding a blank smartphone, next to another smartphone displaying an "Add product" app with test tubes.

Turn landing pages into paid advertisements

Landing pages already have hooks, proof, and CTAs that are ready for video. Just drop in the link, choose a style, and generate ad variants with the AI ad maker for Meta, TikTok, and YouTube.

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Turn product pages into product demos

Buyers often skip through heavy text and prefer to see the product in action. Turn a product page into a narrated product video with the product demo video builder.

A woman presents an "Employee Onboarding" video for "TechFlow", with a script and language translation options for English and Spanish shown below.

Case study links to customer testimonial videos

Published case studies already include the customer, the challenge, and the outcome. Turn the URL into a 60 to 90 second branded testimonial video. The AI video editor can refine any scene before export.

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UGC-style video ads created from product URLs

Turning product links into UGC-style ad creatives no longer needs a creator brief or a shoot day. Just drop in the source link, choose a UGC style, and the AI generates a video ad with a presenter, hook, and CTA optimised for paid social.

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Internal documents to training modules

Knowledge base pages and HR wikis often contain content that employees rarely engage with in text form. Convert those pages into training videos with AI narration, accessible on any mobile device and in every language spoken across your workforce.

Blurred white document icon with a play button on a light blue background.How it works

How the link-to-video generator works

Convert any URL into a video in four simple steps using AI, no editing experience needed.

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Step 1: Simply paste your URL

Submit the link to any web page. The system will automatically extract the body copy, headlines, and images.

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Step 2: Choose a style

Choose a template, aspect ratio, and tone to customise the output for your channel, audience, and brand.

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Step 3: Review the script

Review the generated script, refine the hooks, trim the scenes, and fix the pacing before rendering.

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Step 4: Generate and render

Generate the final video and download it as an MP4 in 16:9, 1:1, or 9:16 format, ready to share on any platform.

URL to video FAQs (Frequently Asked Questions)

What is a URL to video converter and how does it work?

A URL to video converter is an AI-powered tool that reads the text, images, and metadata on any webpage to turn the source into a video. You upload the link, the AI generates a script and visuals, and HeyGen produces a finished, captioned MP4 file in a video format ready for any channel.

What kinds of pages work best for URL-to-video?

Pages with a clear editorial structure work best: blog posts, landing pages, case studies, release notes, and help centre articles. Shopify and Etsy product links also work well in the video tool. Pages behind login walls or built as single-page apps often need you to paste in a script instead.

The video tool analyses the structure on each page before it builds the script.

How does HeyGen compare with other AI video generators?

HeyGen translates the same output into 175+ languages, compared to the 29 to 140 range that is typical for other AI video platforms. It also combines this workflow with Avatar V realism, a brand kit for consistent output, and a pay-as-you-go API at $0.05 per second of generated video.

Can I edit and customise the video generated from a URL?

Yes. Every scene, line of script, voice, caption, and visual is editable in the studio. Edit visuals, rewrite the script, change the voice or language, and re-render the affected scene without rebuilding the project.

Can I customise the AI voiceover and avatar?

Yes. Pick a stock voice, generate a clone with the AI voice generator, or use a saved voice. The AI avatar can be any HeyGen presenter or a digital twin of a teammate who delivers your message on screen.

Does the platform maintain video consistency across different languages?

Yes. Brand Systems extracts your logo, typography, and colours from any source link and applies them across every render, aspect ratio, and language. Same look, same voice, same presenter, regardless of where the source link points.

Can I use AI to translate the videos into other languages?

Yes. Translate any output into 175+ languages with natural voice cloning and lip sync.Workday used HeyGen to compress localisation from weeks to minutes and add 100% capacity without increasing headcount.

What video output formats are supported for export?

Render in 16:9 for YouTube and embeds, 1:1 for LinkedIn and Facebook feed, and 9:16 for Reels, Shorts, and TikTok. Smart reframing keeps the headline visible on screen across every ratio. Final files download as MP4, ready for any channel or mobile device.

Can I generate engaging videos in bulk from links?

Yes. Submit a list of pages through the HeyGen API, set your style, voice, and aspect ratio once, and generate videos at scale.Videoimagemgenerated 50,000+ personalised videos for AB InBev with up to 3x engagement through batch processing.

Is there a free plan for creating videos from links?

Yes. The Free plan covers basic generation with limited render minutes per month, with internet access only. Paid plans add full template libraries, longer videos, Brand Systems, and translation in 175+ languages. API pricing is pay-as-you-go at $0.05 per second with a $5 minimum top-up.

Are the generated videos suitable for paid ads?

Yes. Render ads with the correct dimensions, subtitles burned in, and copy variants for A/B testing. Marketing teams scale ad creatives through batch generation, then run variants on Meta, TikTok, and YouTube from the same product link.

How secure is the content I process using HeyGen?

Content fetched from any link, uploaded media, and generated videos is encrypted both in transit and at rest. HeyGen is SOC 2 Type II certified, complies with GDPR, and by default contractually excludes customer content from model training.

Can the AI create scripts for video ads using a product URL?

Yes. Submit a product page URL and the AI generates scripts tailored to the ad style you choose. Select a hook style, length, and tone, then render a polished product video with subtitles and music. The platform converts product links into videos at scale, with an AI avatar presenter, and a marketer can run the same source page across 16:9, 1:1, and 9:16 video ad variants for testing.

Can I use my own footage along with the generated video?

Yes. Upload your own clips, images, or screen recordings and the system will weave them into the generated video wherever the storyboard calls for them. The output combines your footage with stock visuals, AI b-roll, and the on-brand presenter for a polished result.

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