Miro, the Innovation Workspace founded in 2011, has transformed collaboration for over 90 million users worldwide. Its impact is as expansive as the infinite canvas it offers. Miro’s customers include more than 2,50,000 companies, with a particularly strong presence among enterprise and Fortune 500 brands such as Nike, IKEA, and Deloitte.
As Miro evolves beyond whiteboarding to become an end-to-end collaboration platform – embracing generative AI, prototyping tools, scalable templates, and deep integrations – the breadth and depth of learning materials must keep pace. For Steve Sowrey, Miro’s learning media designer, producing clear and engaging educational content is essential for customer success. Steve and his team needed a scalable, efficient way to produce educational content without compromising on quality or consistency. That’s when they turned to HeyGen.
Staying aligned with the product roadmap
The educational team ensures features don’t just launch, but truly land, creating videos and tutorials that translate complexity into clear value. As Miro scales in the enterprise space, it’s critical that users are equipped with video assets to onboard teammates and drive collaboration. And to unlock global reach, localisation is key.
As Miro’s product evolved, so did the demands on Steve’s team. Creating high-quality videos across languages and formats became increasingly time- and resource-intensive. Traditional methods could not keep up with the fast-paced roadmap, and outsourcing came with high costs and slow turnaround times. For Steve, HeyGen met the need for speed, while still maintaining that high bar for quality. With HeyGen, Miro achieved a 10x increase in video production speed and a 5x increase in overall video creation capacity, without needing any additional headcount.
A new approach to connect with their global user base
With over three decades of experience in the video industry, Steve has seen many advancements, but none as powerful as HeyGen, which is transforming the way we have been working.
Before using HeyGen, Miro’s educational video production involved multiple steps and teams: scriptwriting, booking studio time, filming talent, and sending footage to a post-production team. If anything changed midway through the process—a UI update, a new icon, revised copy, or even a different haircut—it meant reshoots and delays.
HeyGen’s avatars have completely streamlined that process. Now, scripts can be revised on the fly without needing to go back to the studio. With HeyGen, Steve and his team can simply update the transcript within the platform and almost instantly generate a video with the avatar delivering the updated script. The output matches the original voice and delivery so closely that viewers can hardly tell the difference. This flexibility alone has cut days, sometimes even weeks, from their production timeline. “Because HeyGen’s voice features match our talent so precisely, we can update their lines whenever required, without having to return to the studio,” adds Steve.
Beyond speed, HeyGen’s translation tools have opened completely new possibilities. Steve recalls, “Before HeyGen, the process was too complicated to actually reach different countries that spoke different languages, apart from just adding subtitles.” Now, Miro can easily translate their videos into seven different languages, with accurate lip-sync and natural-sounding voice inflections. It is used internally as well. Steve remembers a time when they translated one of their internal testing videos into Dutch, and the employees were convinced that the presenting employee was a native Dutch speaker.
Creating videos that move as quickly as Miro
HeyGen has not just improved production: it has helped reshape how Miro educates, localises, and scales content in alignment with its product growth. Projects that once required extensive coordination and weeks of turnaround can now be completed in a fraction of the time. When timelines are tight or changes come in at the last minute, Steve’s team can update content without missing a step, delivering clear, high-quality videos that support feature adoption across Miro’s 90 million users.
“In tech, things are always moving very fast. By the time we are in post-production, something has usually changed—a button, an icon, a logo. Before HeyGen, that meant doing a reshoot—now we simply update the script during production, which has saved us days, if not weeks, of production time.” –Steve Sowrey, Learning Media Designer, Miro
This new agility has also broadened who can be involved in content creation. Writers who earlier focused only on scripts are now creating complete video drafts themselves, a change that has blurred traditional job boundaries and significantly increased the team’s production capacity without requiring additional headcount.
The realism and accuracy of HeyGen’s avatars have raised the quality bar, not lowered it. Steve continues to refine tone and inflection using voice engines and subtle adjustments, ensuring the final product sounds almost indistinguishable from live recordings. His personal benchmark is straightforward: if the viewer cannot tell it is an avatar, the job has been done properly.
At a broader level, HeyGen enables Miro to deliver consistent, localised, and professional videos at scale, supporting the company’s wider goals of enterprise adoption, global accessibility, and faster onboarding.
