Copient.ai is an advanced AI training platform that simulates realistic, unscripted customer interactions in a safe environment for agile sales practice. Sales leaders know that it is crucial for their teams to understand materials and know them well enough to lead conversations, discovery calls, and confidently demo products. Unfortunately, videos and quizzes do not always suffice. Sales teams need a way to conduct unscripted role-play at scale, with all the specific nuances the team will face in real-life scenarios.
To create that winning combination, Copient.ai needed a partner that could offer more interactive, engaging, and scalable sales training to deliver business impact in record time. That was when Copient.ai combined its conversational AI technology with HeyGen’s interactive avatars—staying ahead of the competition and transforming how sales teams learn and adapt in today’s fast-moving environment.
“We are actively competing with an increasing number of companies trying to solve the role-play-at-scale problem, but thanks to our work with HeyGen, we are well ahead of the competition.”
Sharing the latest and most important updates in a complex landscape
Copient.ai began as an internal training solution for Copient Health, a healthcare company utilising machine learning to increase efficiency and operations at hospitals and surgery centres across the country. The founders saw first-hand how sales representatives struggled to master the complex landscape of healthcare technology sales. In response to this challenge, the team built a chat-based training tool to speed up the training process, which evolved into Copient.ai. Today, it is transforming sales training in sectors far beyond healthcare.
What sets Copient.ai apart from traditional sales training platforms is its ability to simulate highly realistic sales scenarios through conversational AI, enabling sales teams to participate in unscripted role-play that is specifically tailored to the organisation’s unique needs. This includes detailed buyer personas, in-depth product knowledge, and configurable sales methodologies that better prepare them for real-world situations. When the team decided to enhance the text-based experience into a fully immersive one, where sales members could see and interact with an AI avatar, no available solution met their high expectations and requirements for a Copient.ai avatar—until they discovered HeyGen.
Training the virtual trainer with HeyGen’s AI technology
Today Copient.ai incorporates HeyGen’s interactive avatars in its sales training platform, enabling sales teams to engage in dynamic role-play conversations, refine pitches, and practise objection handling. The platform leverages HeyGen's emotionally intelligent avatars to create hyper-realistic simulations where sales representatives receive consistent, rubric-based evaluation and coaching on their performance. It’s not just sales teams using Copient.ai either. A growing list of top-tier university business programmes are using Copient.ai to scale role-play to train professional business students for real-world careers in sales. Its automated role-plays with real-time evaluation and coaching have proved invaluable, especially in large classroom settings with over 200 students, where one-on-one coaching is less practical.
“When we deliver Copient.ai to our customers, especially universities, they have a very tight rubric to grade every interaction to ensure students are getting consistent, unbiased feedback and coaching,” said Josh Byrd, Chief Growth Officer at Copient.ai. "Before AI, professors, teaching assistants, and peers had to conduct the role-plays and evaluations in person or through a virtual meeting environment, which brings in several complications that reduce the quality of the student experience. We’ve developed a way to deliver a better student experience, maximise consistency, and eliminate bias.”
HeyGen’s interactive avatars and emotive capabilities create a more realistic user experience, helping sales teams and students engage more effectively during the training sessions.
Achieving a perfect score across sectors
The platform's success is evident in its rapid adoption: over 14,000 role-plays have been completed across 37 unique clients since Copient.ai’s official launch on 1 September 2024, and the platform now has more than 500 active daily users. Keyton shares that users consistently describe Copient.ai as the “best real-time avatar-based training platform available today.”
In the highly competitive university sales competition circuit, top-five placing teams at the International Collegiate Sales Competition (ICSC), Selling with the Bulls, and the National Collegiate Sales Competition (NCSC) all used Copient.ai as an integral part of their training. Leading academic sales researchers are also working with the company to analyse the impact of conversational AI on sales training.
Since partnering with HeyGen, Copient.ai's data shows that users significantly improve their sales skills after just five role-play sessions. As Copient.ai continues its growth across industries, from healthcare to education to B2B sales, it is critical to have avatars that can adapt to the unique needs of its clients. With HeyGen, Copient.ai is well placed to empower sales teams and universities across the world with conversational AI role-play, evaluation, and coaching to ensure sales teams achieve maximum sales readiness.
