Oleksandr Kravchenko is the founder of Symmetry Healthy Life, a clinic based in Blackrock, Dublin. With 20 years’ experience in professional sports medicine, including working at the highest levels of European football, Oleksandr has built his business around helping people improve their health and wellbeing.
However, growing a local clinic takes more than providing an excellent service. Oleksandr also needs to ensure that people know who he is and think of Symmetry Healthy Life when they require treatment.
Social video has become one of his most important tools for achieving that. Today, content featuring Oleksandr and his team attracts nearly 600,000 views each month across various platforms, with Meta bringing in the majority of his customers from social media.
HeyGen helps him maintain that presence without turning content creation into another full-time job.
Overcoming the barrier to appearing on camera
For Oleksandr, creating videos wasn't always easy.
Originally from Ukraine, he was concerned that his English and accent might make it more difficult to communicate clearly with an English-speaking audience in Dublin. Recording himself meant going through his script one sentence at a time, pausing, starting again and eventually editing all the individual pieces together.
Producing a single video could take an hour or more.
HeyGen gave Oleksandr another way to communicate. Using his own avatar and voice, he can turn a script into a video without worrying about delivering every sentence correctly on camera.
'Before, I needed at least an hour, perhaps two, for one video,' Oleksandr said. 'Now it takes just ten or fifteen minutes at most.'
That doesn't mean concealing who he is. Oleksandr, his team and his clinic still feature in his HeyGen content. It simply helps him turn what he wants to say into content that his audience can understand.
Producing a full week’s content in one sitting
Oleksandr has turned that quicker production process into a repeatable social media workflow.
He uses ChatGPT to help develop his scripts, then brings them into HeyGen to create videos featuring himself and his team. His content includes educational information, as well as demonstrations of exercises, stretching and tests carried out at the clinic.
Rather than worrying about creating something new every day, Oleksandr produces his content in batches.
'I do all seven days' social media content. I work for perhaps just two hours, and that's all,' he said. 'It makes it very easy to manage my time.'
He can spend one day creating and scheduling the week's videos, then turn his attention back to his patients and the clinic.
For someone working in healthcare, those hours matter. Oleksandr estimates that the one or two hours he previously spent producing a single video could instead be used to see two or three clients.
Maintaining visibility amongst hundreds of thousands of people
The result is not simply more efficient content production. It is a consistent presence across the channels where potential customers discover Symmetry Healthy Life.
Oleksandr publishes across Instagram, Facebook, YouTube, TikTok and other platforms, with his main focus on Meta.
That visibility is leading to greater awareness in the real world.
Oleksandr regularly hears from customers who recognise him from social media. He estimates that around 30% of his clients come through social media, alongside referrals and B2B partnerships.
For Oleksandr, the aim isn't to convince viewers that they're watching AI-generated content. It's to provide them with useful information consistently and remind them that Symmetry Healthy Life is there when they need it.
‘People need good information. They need good service,’ he said.
Using consistency to drive business growth
Oleksandr considers that consistency particularly important for a local healthcare business.
People might not need treatment the first time they see one of his videos. However, by continuing to appear in their feeds with useful information, Symmetry Healthy Life becomes familiar to them. When someone eventually needs treatment, preventative care or recovery support, they are more likely to remember the clinic.
‘If people don’t see you, they forget you,’ Oleksandr said.
Now Oleksandr is looking beyond his first clinic. He is bringing another specialist into his team and plans to open a training centre, with the longer-term aim of expanding Symmetry Healthy Life to further locations across Dublin.
As the business grows, HeyGen enables him to maintain his presence without taking hours away from his patients.
‘Just try it, and you’ll see how much time you save,’ Oleksandr said. ‘Every hour is valuable.’
