161,386,915Videos generated
137,835,693Avatars generated
22,965,428Videos translated
Trusted by millions worldwide to bring their stories to life.
Turn text into video in minutes: paste in a script, add product photos or include a product link. No filming or editing skills, crews or cameras needed. Built for demos, ads, launches and listings across every channel.
Key featuresAI product video generator features
Product demos that sell the benefit
Show the product in action, not just on a spec sheet. Create walkthroughs with the product demo video generator, combine screen captures or photos with a lifelike presenter, and update the demo by editing the script whenever the product changes. No reshoots or scheduling.
Turn scripts into finished videos
Paste a product description or rough script into the AI text-to-video generator and get a complete, high-quality video: scenes are split automatically, narration is timed to each shot and captions are ready to fine-tune in the built-in video editor. Writers can create product videos using AI without touching a camera.
Turn product photos into moving shots
Your product photos already exist, so put them to work. Upload stills to the image-to-video workflow, use each one as a reference image and generate rotating showcases, lifestyle motion and animated close-ups. Static product shots become short video clips that shoppers pause to watch.
Product voice-overs in 175+ languages
Record the pitch once and sell in 175+ languages with lip-synced dubbing and cloned voices, translated with one click. Competing tools cap out near 50 voiceover languages, which leaves most global marketplaces uncovered. One product video becomes a localized asset for every region you ship to.
Cinematic product B-roll, no studio required
Generate physics-accurate product B-roll with director-level camera movements using Seedance 2.0, the cinematic video model integrated across HeyGen. Bring your product story to life with sweeping reveals, macro detail shots and styled lifestyle scenes that once required a hired studio, lighting rigs and a production crew.
Use cases
Static images undersell products that move, pour or fold. Paste your listing into the URL-to-video generator and get a narrated showcase clip sized for Amazon, Etsy or your online shop.
Launch videos used to take up weeks of a marketing calendar. Write the announcement script once, generate teaser and hero cuts in a single afternoon, and deliver every launch asset before the embargo lifts.
Paid social burns through creative quickly. Generate a dozen versions of each AI video ad by swapping hooks, presenters and aspect ratios, then repurpose the best performers as short clips for social feeds.
SaaS features change faster than demo footage. Pair screen recordings with an on-camera presenter who guides viewers through each workflow, then regenerate the explainer video from an updated script after every release.
Creator briefs, sending samples and usage rights can bring UGC pipelines to a crawl. Cast an AI avatar using the AI spokesperson tool to deliver testimonial-style product pitches you fully control and can test every day.
Selling into new markets usually means filming again or settling for subtitles. Translate one product video into more than 175 languages with matched lip movement, so the same video content converts in every region you sell to.
How it worksHow the AI product video generator works
Turn text into video in four clear steps within a single video creation platform, from product details to a cut that's ready to share.
Upload a product photo, paste in a script or add a link to your product page to get started.
Review the AI-generated script and scenes. Sharpen the opening or paste in your own copy.
Choose a presenter or go presenter-free, then customise the voice, language and brand colours.
HeyGen renders your video in minutes. Download the MP4 file in any aspect ratio and publish it anywhere.
An AI product video generator is a tool that turns text, photos or a product URL into a finished video with scenes, narration and captions. Describe your product to the video generator, and AI will write the script, create the visuals and render a ready-to-share MP4 file in minutes, with no video editing tools required.
Not when the presenter maintains a consistent identity in every shot. HeyGen's Avatar V model keeps each AI avatar's face, voice and expression consistent across scenes. Rated the most realistic on G2, it makes your product pitch feel like filmed content rather than a template.
Start with any image or video you already have. This AI tool turns a still product shot into a short animated video, then adds narration, captions and music. You can combine animated shots with presenter scenes in the same video.
Most AI video generator platforms offer around 50 voice-over languages and template scenes, while cinematic AI models such as Veo produce footage without a consistent on-camera presentation. For product video creation, HeyGen combines lip-synced translation in more than 175 languages, the most realistic presenters on G2 and Seedance 2.0 B-roll in one workflow.
Yes, and the results are measurable. Videoimagem generated more than 50,000 personalised product videos for AB InBev and reported up to three times higher engagement. Read the details in the Videoimagem customer story.
Yes. Get started for free with the product video maker. AI credits on the Free plan let you generate a video, test presenters and voices, and use AI to create product videos before paying anything. Creator plans start at $24 per month and include more minutes, faster rendering and advanced brand controls.
Yes. Videos you create with HeyGen are cleared for commercial use, including advertising, listings and client work. You can use the AI-generated images and videos you export in commercial projects, while consent-based avatars help minimise brand risk.
Match video length to the placement: marketplace listings and paid social perform best at 15 to 60 seconds, while demos can hold attention for up to two minutes. Generate the full demo first, then cut shorter versions from the same script for social feeds.
Yes. Paste the link and AI will generate a storyboard from the product details, images and copy on the page, with matching narration. It’s the quickest way to turn an existing listing into a finished video, and it scales to full catalogues via the API.
ChatGPT writes scripts but does not handle AI video generation. Draft your product script in ChatGPT, then paste it into HeyGen as a text prompt to generate the presenter, visuals, voice-over and captions. From there, explore more AI video tools in HeyGen, from translation to voice cloning.
Yes. If your product story is already in a PowerPoint presentation, you can convert the slides and speaker notes into narrated scenes, then turn your PPT into a video and customise the script, presenter, captions and branding for your product video.
Yes. You can convert a PDF into video when your product information is stored in a brochure, catalogue or other document. HeyGen turns the source material into scripted, narrated scenes that you can customise for your product.
Yes. Use the same product information, images or script to create AI video ads with different hooks, presenters and formats. This helps you produce campaign-ready variations while keeping the product and brand message consistent.
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